PAUL HAMANN

Orangetheory
Brand Design

Full-scale launch and ongoing implementation of new brand design system — visual identity, tone of voice, digital, social, and environmental.

Orangetheory

Brand Design

Peloton Peloton x Beyoncé x Ivy Park

Full-scale launch and ongoing implementation of new brand design system — visual identity, tone of voice, digital, social, and environmental.

Integrated campaign for Peloton x Beyoncé
Artist Series and Adidas x Ivy Park x Peloton
Apparel collection.

Partnership with Design Studio to develop an updated, dynamic, digital-first brand system with refreshed color palettes, typography, graphic card system and tone of voice.

Product launch for Orangetheory's OTconnect Beat performance monitor, fully integrated with the new brand system. Project encompassed naming, strategy, brand identity and logo design, packaging design, photography, new website pages, and user guides localized into 17 languages.

Full-scale event rebrand for Orangetheory's annual global convention, Momentum. 2025, in partnership with Works Studio. Project included event naming, identity, video content, keynote presentations, brand partnerships, merchandise, pop-ups and retail activations.

PAUL @ HAMANN DOT WORLD

+1 (917) 951-6588

RESUME

PAUL @ HAMANN DOT WORLD

+1 (917) 951-6588

LINKEDIN / RESUME

PAUL @ HAMANN DOT WORLD

+1 (917) 951-6588

LINKEDIN / RESUME